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30Nov
Retaining Members is Crucial for a Healthy Gym

Attracting and Retaining Gym Memberships. Are They Here to Stay?

Posted by Braman Group on November 30, 2016

You are a part of an amazing industry, one that is committed to the betterment of your customers’ health and wellness. There is no doubt that this business can be challenging. There are so many components that make it all work; the right staff, the right location, the proper equipment and classes. If you’ve managed to nail these factors, it’s time to make some money and the big question is… how do you go about attracting and retaining gym memberships, motivate members to continue using …

12Oct
Generating and retaining customers in banking

Generating and Retaining Customers in a Competitive Banking Market

Posted by Braman Group on October 12, 2016

We are in one of the most competitive and challenging markets of our time. Innovation is key when it comes to targeting, obtaining and retaining customers regardless of the industry you happen to be in. This has never been more true for financial institutions. The big banks are battling it out for new customers with big dollars. According to a study released by Citibank, improving program participation w…

09Sep
Attract New Clients Using Consumer Incentives

Research Says That Customers Want More Than Just Good Service. They Want Consumer Incentives.

Posted by Braman Group on September 9, 2016

Market research and basic psychology prove that consumer incentives work. Industry after industry has increasingly turned to incentive programs to help them achieve sales goals while motivating and rewarding customers and prospects. Research indicates that companies are using more non-cash incentives than ever to reward clients, prospects and partners simply because this is what consumers demand. Travel, merchandise and lifestyle gifts are all popular, but by far the most popular incentives are…

22Jun
Incentive Travel for Timeshare Marketing

Limiting Incentive Options Hurts Timeshare Marketing

Posted by Braman Group on June 22, 2016

The timeshare industry was born in the 1960s and took off in the ‘70s, when RCI introduced timeshare exchanges. The founders of RCI, Christel and Jon De Haan, correctly envisioned that the idea of timeshare ownership would become more popular if owners could trade time in their property for time in a timeshare owned by someone else.

Timeshare exchange meant that buyers weren’t locked in to the bricks, mortar, and calendar they’d signed up for. Suddenly, a vacation meant possibiliti…

06Jun
Ricardo Castellanos

Talking Incentives with Ricardo Castellanos from Bob’s Carpet Mart

Posted by Braman Group on June 6, 2016

Bob’s Carpet & Flooring, AKA Bob’s Carpet Mart, operates 15 stores in the greater Tampa Bay metro area. I put together my first incentive promotion with Bob’s 14 years ago, before Braman Group was even a gleam in my eye.

For the past 13 years, my main contact at Bob’s has been Executive Assistant Ricardo Castellanos, who serves as a liaison between store management in all 15 locations and corporate management.

In addition to presenting incentive-based promotional ideas…

29May
Apartment for Rent

Why Landlords Prefer Non-Cash Incentives Over “Free Rent”

Posted by Braman Group on May 29, 2016

Offering one or two month’s free rent seems like such a practical way to fill your property, but is it worth it?

Some tenants actually troll the ads in search of places where they can get a free month’s rent and move on to another one when their lease is up. Not exactly the kind of tenants you’re looking for, most likely.

Many apartment seekers in search of a nice place to live will tell you that when they see an ad that says, “Free First Month’s Rent,” they assume tha…

16May
SMALLER BANKS AND CREDIT UNIONS

How Smaller Banks and Credit Unions Can Compete with the Big Banks

Posted by Braman Group on May 16, 2016

If you’re a marketer for a small to midsize bank or credit union, you already know you face an uphill climb when competing with the big banks for new checking account customers and loan applications.

On the plus side, you probably offer lower fees and more personalized service. You’re also aided by the “Go Local” movement. Meanwhile, the big banks offer a sense of institutional security to those who are impressed by sheer size, national TV commercials, and seeing the bank’s nam…

04May
Home Improvement Contractors

3 Ways Home Improvement Contractors Amplify Incentive Offers

Posted by Braman Group on May 4, 2016

Think beyond the home show

Smart home improvement contractors have learned that, at a home show, non-cash incentives can be a great way to generate leads and set appointments.

One of the most common — and successful — ways to use non-cash incentives at a home show is to offer people a gift card in exchange for the opportunity to give them an estimate on their home improvement project.

But making special offers only at the home show minimizes your opportunities…

25Apr
DIRECT RESPONSE MARKETERS

5 Reasons Why Direct Response
Marketers Love Digital Incentives

Posted by Braman Group on April 25, 2016

Increasingly, direct response marketers that use non-cash incentives to sell, upsell, and retain customers are turning away from incentives that can be touched and held and are choosing digitally fulfilled incentives instead.

Here are five reasons why this transformation is taking place.

1. Customer Preference: Rise of the Millennials

These two stories illustrate the changes marketers face as millennials take their rightful places among homeowners and business decision ma…

02Apr
Incentives Entice Furniture & Flooring Buyers

How Non-Cash Incentives Entice
Furniture and Flooring Shoppers

Posted by Braman Group on April 2, 2016

Shoppers have wised up. They know that when furniture and flooring brands offer price cuts through their retail networks, the same discounts should be available from any retailer. That doesn’t mean that retailers can no longer win with incentives, it just means they have to be smarter about it.

Consider that in a 2015 test among 1,000 online shoppers*, consumers overwhelmingly preferred Offer A: a free album with the purchase of a pair of headphones over Offer B: a $10 price reduction …

24Mar
CAR DEALERS LIFT THEIR BRAND WITH CUSTOM PROMOTIONS

How Car Dealers Lift Their Brand
With Custom Promotions

Posted by Braman Group on March 24, 2016

Every business has a story to tell and challenges to telling that story.

New car and truck dealers can have a difficult time distinguishing themselves from other sellers of the same vehicle makes and models. To a certain degree, just being one of the local Chevrolet, Toyota, or Hyundai dealers will be enough to guarantee a stable amount of traffic.

Used vehicle dealers have stereotypes to overcome as well as competition fro…

12Mar
CREATIVE MARKETING INCENTIVES

Stand Out at the Home Show with
Creative Marketing Incentives

Posted by Braman Group on March 12, 2016

Home shows attract a broad spectrum of buyers, bargain hunters, and tire kickers. Depending on the size of your business, exhibiting at a home show can be a major undertaking. Regardless of size, every home show should be looked upon as an opportunity to meet new prospects, generate leads, and close business.

Unfortunately, many businesses put a lot of work into making sure they secure a good location and a visually attractive booth, but then stumble when it gets to the most important pa…

02Mar
SOLAR MARKETERS WIN CUSTOMERS

Solar Marketers Win Customers By Going beyond Tax Incentives

Posted by Braman Group on March 2, 2016

Providing homeowners and commercial property owners with the means to tap into the power of the sun comes with a trio of well-established benefits.

  • Electric bill goes down
  • Solar is better for the environment
  • The government helps pay for it with tax incentives

While these benefits are very persuasive, as they are meant to be, they are also available to every solar e…

15Feb
3 INNOVATIVE WAYS CAR DEALERS

3 Innovative Ways Car Dealers Use Non-Cash Incentives to Close Deals

Posted by Braman Group on February 15, 2016

From factory rebates to free upgrades to free car washes, new and used car dealerships nationwide use millions upon millions of incentives to boost sales each year.

Some new car operations question why they should offer any other kind of incentive beyond the factory rebate. The answer is simple. All dealers who sell the same badge as you have access to the same sales and lease incentives as you. To stand out from the crowd, you have to offer more, you have to be different. Otherwise, you…

09Feb
Royal Crown Watches

From Lead Generation To Upsell, Non-Cash Consumer Incentives Deliver

Posted by Braman Group on February 9, 2016

Would it surprise you to learn that incentives are becoming an increasingly popular way to market products and services?

According to a 2013 study conducted by Incentive Federation Inc. in association with Aspect Market Intelligence, “74% of U.S. businesses use non-cash rewards to recognize and reward key audie…